The Daily SEO Drive – Episode 3

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The Daily SEO Drive – Episode 3

  • The anchor textlink label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

  • UI– (User interface)  the user interface (UI) is everything designed into an information device with which a human being may interact — including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a Web site invites interaction and responds to it.

  • UX–  is an acronym for “user experience.” It’s a term used to describe the overall experience and satisfaction a user has when using a product or system.

  • Choose words that describe your site when you’re linking to it (if your site is about diamond rings then all the links that link to your site should be “diamond rings”

  • Meta Description– Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.

  • The meta description tag is intented to be a brief and concise summary of your page’s content. The meta description tag takes the following form:  <meta name=”description” content=”Brief description of the contents of your page.”>

  1. Design is a key determinant to building online trust with consumers. For motivated users of an information site, bad design (busy layout, small print, too much text) hurts more than good design helps.

  2. Layout on a web page (whitespace and advanced layout of headers, indentation, and figures) may not measurably influence performance, but it does influence satisfaction.

  3. Experience matters:Blue links are easier to click than black ones, even though black ones have higher visual contrast and are easier to see.

  4. It’s important to consider the users when you have a choice of icons, links, or both. Initial performance is best with the link alone. Frequent users can use either equally effectively. Icons are not faster, relative to text links alone.

  5. Rules of thumb for icons: Make them as large as feasible, place frequently used icons in a persistent task bar, and arrange them either in a square (first choice) or in a horizontal layout.

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